Our ethos and mission is simple: to create premium Merino Wool products made exclusively in the USA with American-grown wool. Using best-in-the-world- quality Merino Wool - produced by our founders and fourth-generation sheep ranchers, The Helle Family from Dillon, Montana - our apparel is designed for superior performance with stewardship, sustainability and American-made craftsmanship at front of mind.

Most Merino Wool apparel companies tap dozens of other countries, many with practically nonexistent workplace and environmental regulations, to import their wool and create their clothing. Instead, we grow our wool starting on our very own ranch in Montana- the same one we've been raising sheep on for 4-generations. From there, we use American labor to spin, knit, and sew our very own fabrics. The result? A supply chain you can trust and the finest Merino Wool apparel in the world.